Black Milk Controversy: Crisis PR Lessons for E-commerce Brands
The Black Milk Clothing saga of 2014 serves as a compelling case study in crisis public relations for e-commerce brands. A seemingly innocuous social media post ignited a firestorm of criticism, highlighting the volatile nature of online reputation management. This article analyzes the events, dissects the brand's missteps, and offers actionable strategies for preventing and mitigating similar crises. The Genesis of the Crisis The controversy stemmed from a social media post deemed by many to be sexist and insensitive....